Now is the time to get your content marketing mix together. geralt / Pixabay
Marketing is an essential component for success for businesses, both on and offline. Content, which is what you create to educate people and let them know about what you do, is the cornerstone of your marketing plan. In the days of “Mad Men,” marketing teams thought up clever ad campaigns that told you all the reasons why you should buy a product. All that has changed now. In the Information Age, content marketing has replaced push advertising. Companies now educate consumers, and in the process, they cultivate a dialogue and relationships based on trust and interest that result in increased sales.
Blog articles, white papers, eBooks, info-graphics, and navigation of an ever-changing social media landscape are some of the basic ingredients of your content marketing mix. Thinking about content marketing and how to successfully use its many facets can be overwhelming. But, you have to create and deploy a sound content marketing strategy, because not doing so is a formula for failure (losing money!). This brief SlideShare from Scripted.com can give you some ideas about content planning for 2014. (If the slide show does not immediately appear, refresh your page.)
